The Behavioral Research at Darden Laboratory (BRAD Lab) is an interdisciplinary laboratory that supports the application of behavioral science to business and society. It is the operational arm of the Convergent Behavioral Science Initiative at UVA. As such, the BRAD Lab serves to further the development and application of behavioral research across disciplines. Affiliated faculty represent a wide range of data-driven fields including business, public policy, engineering, architecture, education, nursing, and medicine.
Unlike most behavioral labs, the BRAD Lab not only helps faculty run experimental studies but also helps drive faculty research productivity. By providing a human subjects pool and research assistants to run empirical studies, the BRAD Lab is a platform for project development and knowledge creation.